Design & planning

Salon Business & Marketing Course

Avoid the overwhelm of not knowing how to start and grow your business or what to do and when.  Learn everything you need to know in this one program.

4 training days – 9am to 4pm with optional add on

Want to give up the day job and launch a successful Beauty Business? Whether you are just starting out with zero experience or already established you can have more purpose and control.  Stop the overwhelm of not knowing what to do, when and why!  Plan and build it all in class with us as we share ideas and strategies just for YOUR business to make YOU stand out in the market.  Own a REAL business with budgets, revenue targets and growth goals, marketing plans and start to make real profit so you can live the life you love!

​Topics covered in this program:

  • Chapter 1 – Setting up your business for success
  • Chapter 2 – How to get clients on social media
  • Chapter 3 – Keeping clients and building regular income
  • Chapter 4- Beauty business planning
  • BSBSS00102 Micro Business Skill Set

Optional add on available:

  • Chapter 5 – Commercial salon success and:
  • Business Coaching


Zip, Afterpay, Payright, In-house

piggy bank saving money

Classic to Volume Lash Extensions course available at our academy in Joondalup, Perth Western Australia

Classic to Volume Lash extensions course duration
4 Days in Academy


EBI Certificate & National Accreditation



Salon Business & Marketing Course Perth BSBSS102 Micro Business Skill Set
What's included

Our Salon Business & Marketing Course includes:

EBI certificate of competency issued at completion of academy training or for online at completion of coursework & practical activities

National accreditation for BSBSS00102 Micro business skillset comprising the units of competency BSBESB301 Investigate business opportunities and BSBESB401 Research and develop business plans.

Student Information Handbook

Workbook full of learning activities and assessment documents

Comprehensive Training Manual  full of knowledge on ALL aspects

Ongoing support

  • Check in and follow up with our Academy Co-ordinator to help guide your student journey
  • Membership of ‘The Enchanted World’, our private online support group exclusively for Enchanted students with access to Trainers and Industry experts

Online course access for 12 months to study at your own pace

FREE access to the online course for all Academy students

Qualifications and Certification

You can earn the nationally accredited unit of competency for BSBSS00102 Micro business skillset comprising the units of competency BSBESB301 Investigate business opportunities and BSBESB401 Research and develop business plans. We deliver accredited units on behalf of our partnering Registered Training Provider, Trainwest (RTO 51807).


This means you can enroll in and earn a Statement of Attainment for BSBSS00102 Micro business skill set with Trainwest (at no extra cost). You are eligible when you successfully complete the required assessments, as long as all course fees have been paid.

The end result is you can earn two qualifications, a certificate from Enchanted Beauty Institute and national accreditation from Trainwest.

Course Overview

This nationally accredited course is customised for the Lash and Brow industry, with realistic examples and is suitable for sole traders, home salons and commercial salon owners.  We don’t use dummy training organisations as training exercises, we guide you every step of the way to help you develop REAL contend for your REAL business! This is our full Salon Business & Marketing course with options for a coaching package add on.  This short course can be completed in academy or online with remote attendance possible via video conferencing if desired.  Either way, we work through everything step by step so you never feel overwhelmed.


Case Study Assessment Requirements

If you would like a further breakdown on what you are assessed on please follow the link to the government accreditation requirements.



Comprehensive curriculum breakdown
  1. Theory
  2. Worksheets and activities to develop tools, processes and resources for your own business after coursework has been completed
  3. Trainers will use your business content and dreams to create practical tools relevant to your business
Your course covers:
  1. What your core values are
  2. Who your ideal client is
  3. What your business hours should be and why
  4. What your business name should be and how to make it yours everywhere
  5. How to design your own business branding kit ( logo, colours, fonts)
  6. How to develop a social media strategy plan
  7. How to get into your customers mindset
  8. How to build a content library so you always know what to post and when
  9. How to sell on Social Media without being salesy
  10. How to show up on socials even while you sleep!
  11. How to design & create professional, relevant and engaging content         
  12. How to work out business costs
  13. What you should be charging to run a profitable, financially stable business
  14. How to increase your revenue
  15. How to budget, plan and implement growth like extra services, extra staff, and going commercial
  16. How to turn clients into loyal regulars
  17. How to design & create professional, relevant and engaging content
  18. How to develop a business plan to use as a roadmap to success
  19. How to identify and investigate new business opportunities
  20. How to work to your strengths and incorporate your weaknesses
  21. How to minimise the risks in your business
  22. How to ensure your business is viable and profitable