EBI SUCCESS SERIES
Beauty Business Designer 2.0 Course
Are you already in business? Just starting out? Learn how to design your personal brand and appeal to your ideal customer every time you post on socials, text or talk! Our Beauty Business Designer 2.0 course combines three EBI Success Series short courses to give you the tools and knowledge you need to design and market a successful small beauty business in an easy to understand way.
Work out your costs and learn how to charge for your expertise. Develop processes and offers that get clients and keep them coming back for more!
This course is customised for the beauty industry and packages together content to teach you how to design your business to appeal directly to your target market in everything you do.
Academy or Online
3 Days in Academy 9am to 4pm or Online at your own pace
26 x fortnights $50.00
Academy or Online $1300.00
Our Beauty Business Designer 2.0 course helps you clearly identify the very best customer for YOUR service so you can build your entire business, services, products, sales, support and marketing around attracting them. Set out your dream life, unlock your values to develop your USP then build a business you will really love.
By focusing all your branding and marketing efforts with your ideal customer in mind, your potential customers will feel like you are speaking directly to them and your products and services have been created specifically to meet their needs. Brilliant!
In our Beauty Business Designer 2.0 course you will learn:
- how to uncover the greatest Unique Selling Point (USP) for your business
- how to speak your client’s language with every business choice you make, from fonts and colours, brand styling and room décor to treatments, service processes and your business tone of voice
- the exact steps to work out your costs and charge for your expertise
- the skills and knowledge to develop processes and offers that get clients and keep them coming back for more
This course is customised for the beauty industry and packages together content to teach you how to design your business based on your values to appeal directly to your target market in everything you do.
Whether you choose to complete this course online or in our Academy, we work through everything step by step so you never feel overwhelmed.
By the end of this course you will have the skills and knowledge to:
- Identify your unique selling point (USP)
- recognise your own niche market and who your ideal customer is
- market your products, services and yourself to stand out from the crowd
- successfully use social media to have clients chasing you down for services
- attract and retain clients
Our trainers give you support and feedback as you work through your post course worksheets and activities to help you achieve business success.
- beginners who want to set their business up for success from the start, people with current businesses who want to take it to the next level and grow.
- self employment or salon management work
What you will learn
Our Beauty Business Designer 2.0 Course is delivered by Certified Trainers & Assessors. It includes:
- Trainer demonstration
- Worksheets and activities to develop tools, processes and resources for your own business after coursework has been completed
Your course covers:
CHAPTER 1 – SETTING UP YOUR BUSINESS FOR SUCCESS
Unit 1: Developing the Keys to your Brand
Includes two exercises designed to:
- Harness your core values so you can shape your business to your strengths and your passion points
- Understand who your Ideal Customer is so you can get to work building your business so it feels like it’s just for them.
Unit 2: Designing your Brand
CHAPTER 2 – HOW TO GET CLIENTS ON SOCIAL MEDIA
Unit 1: Social Media for Business
Unit 2: Strategy & Content
Unit 3: How to Smash Social Media
CHAPTER 3 – KEEPING CLIENTS AND BUILDING REGULAR INCOME
Unit 1: Client retention strategies to keep you booked out
Unit 2: Pricing – Cost vs Value
Unit 3: Know your costs
Unit 4: How to set your Prices
Unit 5: Increasing Revenue
12 months access to online course material
Comprehensive Lessons, Instructions and Activity Worksheets
- Check in and follow up with our Student Liaison to help guide your student journey
- Membership of ‘The Enchanted World’, our private online support group exclusively for Enchanted students with access to Trainers and Industry experts
ADDITIONAL COURSE INCLUSIONS – ACADEMY ONLY
Beauty Business Designer 2.0 course
- THREE Full days face to face training 9.00am to 4.00pm
- All products, consumables, tools & equipment required for use during face to face training is supplied
Qualifications and Certification
You can earn a certificate of completion from Enchanted Beauty Institute. You are eligible when you successfully complete the required coursework, as long as all course fees have been paid.
Case Study Load/Assessment Requirements
Recommended Duration = 12 weeks
Recommended Time = 6-8 hours per week
No formal assessment submissions are required for this course. All post course worksheets and activities are designed to develop tools and resources for use within your own business.
Time limit to complete all worksheets and activities: up to two years as part of EBI signature Beauty Business program.
See Student Information Handbook for more information.
|PRICE:||$1300 in Academy or 26 x fortnightly payments of $50 via payment plan|
|PAY IN FULL BONUS:||
Ask us about Pay in Full bonuses that apply as part of our Beauty Business Architect Program.
Pay the full course cost via EFT, Credit Card, Afterpay, Payright, Zip Money, Cash or Bank Transfer to be eligible.
|Entry requirements:||NIL. Designed for beginners who want to set their business up for success from the start and people with current businesses who want to take it to the next level and grow. Also suitable for re-training and upskilling. Minimum age 15 years.|
If you have any questions about our Beauty Business Designer 2.0 course or the enrolment process, give us a call on 1300 113 996 during business hours (AWST) or send us a message online anytime!
Did you know?
We used to be called Enchanted SPA and have been proudly providing lash and brow training courses in Perth and across Australia since 2015.