Our Story

Start your story with an Enchanted Artist…or become one!

Our Vision

We really do believe that if you choose a job you love, you will never have to work a day in your life.

Our Courses help women start and grow your lash & brow career or own home salon, giving you confidence, your own money, independence and freedom to have people in your life because you CHOOSE to, not because you need to.

Our passion is to empower women so you can build the life you really want to have, the life you LOVE.

choose a job you love and you'll never have to work another day in your life

Our Mission

We give our Enchanted family knowledge, expert training, support and products you can trust. In return you provide your customers quality, professional beauty services that you and your clients have faith in.

All fairy tales begin with imagination and the ability to believe in our very own dreams coming true.

Happily Ever After only comes by challenging the status quo, coming up with innovative solutions, working hard, facing obstacles head on and being true to what matters – and that works for us!

What we do

We deliver in-depth training courses using a competency based style to teaching and learning. What does that mean?  We help you build your skills and knowledge step by step – learn, discuss, practice, then move onto the next part. Our courses are relevant and current, always addressing industry best practice.

We focus on what you can do in the real world after completing your training. This style is a natural fit to independent study, with our Trainers guiding you through the process. This means you can learn at your own pace, allowing you to shine in your own time.

We source products from reputable suppliers that are safe, legal, fit for purpose, affordable and the highest possible quality. Each product in our range is tested extensively before we send them to our sisterhood of lash and brow experts to blind test for us.

We actively seek collaborations with like-minded partners who are experts in their own field to benefit all involved.

Our training programs are updated as new trends or practices emerge and we don’t leave past students behind. When you train with us, you join our Enchanted World and continue to benefit – we share any new developments in courses you have previously undertaken with us.

We stay informed on potential changes to government and international regulations, including impacts to safe practices or legal product supply. Safety and compliance is a non-negotiable priority for us.

Ongoing support is a key point of difference for us. You don’t need to do it alone. We give you the opportunity to join The Enchanted World, our private Facebook Student Support Group with other students, our trainers and mentors for lifetime support, tips and tricks and access to our Enchanted Community.

We are your cheer squad. It makes us proud when we see the full bloom from seeds we planted and helped to grow! We are there to celebrate your successes, big and small.

The Enchanted World

We don’t just sell training courses to issue certificates and sell products. We are proud and pleased to do those things for our graduating students and ongoing clients, but that is not our main purpose.

We have carefully built an unique supportive environment where we can help with the whole process of establishing or expanding businesses to include new treatments once training is completed. We guide new starters, help career changers adapt and provide ongoing support to give confidence in all aspects of client service.

The Unknown can be scary! We make sure we are there to hold hands while you make the jump and get on with spending days getting paid to do what you love.

We also spend a lot of time with trained Artists refining their techniques, updating their knowledge and improving their service which in turn enhances their business.

If you need to reach out to someone for advice or guidance, there is always an opportunity to ask questions or get feedback on your work. We use a number of online communication options so our Trainers can help you no matter what timezone you or we are in at the time!

Our service is Magical Perfection

Whether you want to buy a product or embark on training with us, you can trust that you will receive quality that has been researched, trialed and tested and is reviewed often to ensure we meet current international standards.

Not a Poisoned Apple

We care about REAL quality and the safety and satisfaction of our customers. All products are tested extensively before we sell them and are sourced from reputable suppliers. If a supplier isn’t willing to fully disclose information needed to comply with relevant regulations, we don’t use them – end of story. Safety and compliance is a non-negotiable priority for us.

Our application methods are your Crystal Coach

They enable you to give your clients long lasting, customised beauty treatments that will not damage their lashes or brows. Our application methods are kept up to date with emerging international trends to ensure we deliver to the latest and highest standards.

Not a Pumpkin

Our application methods do not take a ‘one size fits all’ approach that completely ignores your client’s face or eye shape or the health of their natural lashes or brows, often leaving a disappointing result that sheds quickly and potentially causes damage or weakness.

Our Artists are your Fairy Godmother

They know what they are doing and they have your best interests at heart. Every Enchanted Beauty Institute Artist is fully qualified and has completed in-depth training with us before being certified. You can be assured you will receive high quality service, products and advice you can trust.

Are we someone you can believe in…Definitely!!

Because everyone deserves a Happy Ending!